What time is the best time?
You have taken the time to take the photo or find the one in the archives that you want to use and have spent time editing the picture, adding filters and a well thought out killer caption with some tried and tested hashtags , phew.... but when is the best time to post to your Instagram followers?
If you have been following us for a while, you will know that we absolutely love Instagram and it certainly is where you need to be, unless of course you are under 20, then TikTok is where it is going down!
As a company we always receive the most interactions on Instagram and have the platform pretty much mastered.
So what is the best time to post?
Without question, Instagram is one of the most important places to build a social presence.
More than 1.1 billion people around the globe use Instagram—with more than 500 million checking in every day.
To make the most of your social media strategy, you should know when your Instagram posts will be the most effective.
Well this is not as simple as me suggesting an all round time you really need to know the days as well as every day is different.
In general, posting during the hours of 9:00 AM to 6:00 PM during weekdays can help you generate solid engagement. But you will see peak engagement at specific points in time throughout every week.
Sunday: 10:00 a.m. to 2:00 p.m.
Monday: 11:00 a.m. to 5:00 p.m.
Tuesday: 5:00 a.m., 9:00 a.m. to 6:00 p.m.
Wednesday: 5:00 a.m.,11:00 a.m. and 3:00 p.m.
Thursday: 5:00 a.m., 11:00 a.m. and 3:00 to 4:00 p.m.
Friday: 5:00 a.m., 9:00 a.m. to 4:00 p.m.
Saturday: 11:00 a.m.
Why these are the most effective times to post
If you consider your own work week, you'll know that your routine and daily mood shifts from day to day. These subtle changes can affect when and how you engage on social media.
Many active social media users check their phones first thing when they wake up during the work week.
Monday morning is often a bit busy and that's why an early morning posting time Tuesday to Friday tends to generate higher engagement.
During mid-day lunch hour, people are also often checking in on media platforms. And late afternoon is another peak time, since people's mental energy starts to fade, and social networking can provide a welcome respite.
Saturday morning is another prime time with lots of traffic on Instagram.
Many people are relaxed, or they may be out enjoying time with friends and family. This makes some people want to connect through social media and can make them more likely to view your content.
While these general posting times are a good starting point, it is essential that you seek out relevant data to make the right decisions when targeting specific industries as each industry including non profit organisations have different peak times.
When considering the best time to post to Instagram, you should understand how Instagram's algorithm affects what people see. Instagram's algorithm focuses on "recency," so new posts are most likely to appear in users' feeds. This means your goal should be to ensure your posts are "recent" when your target users are most likely to be visiting Instagram.
Instagram's algorithm also evaluates the engagement of each post when determining whether to present it to your audiences. If you know the best time to post on Instagram, you can help foster engagement and help each Instagram post reach all your audience segments.
So What time are you posting?
Check your insights to see which time got more interactions.
Until next time, Make some one smile and have a great day!