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What length should my Instagram stories be?

If you have been following our blog you should probably know by now that Instagram is one of my favourite topics, and here is a little insight into how long stories can be and all importantly.. should be?


Size, length and all the important aspects to consider for Instagram Stories


Instagram stories are videos, photos, and visual content that are posted for 24 hours on a profile and are removed after a day’s worth of time has passed.


This might sound like a short period of time when it comes to content that may have taken days to produce.

But don’t fear! Instagram also offers the option to save your stories to your profile via the Highlights feature.


According to recent figures, Instagram Stories receive 500 million daily viewers.



How long can Instagram Stories be?

While your story is posted for 24 hours, a photo that you upload or visual content (like a poll) lasts for 7 seconds on your InstaStory.


Your Instagram Story video length must be 15 seconds or less.


But, Instagram allows you to post an unlimited number of stories every day. So, if you have a 30 second or 60-second video, you can upload it to your Instagram Story and the app will automatically chop it up for you into 15-second pieces, for a nearly seamless viewing experience.


Highly influential users of Instagram (or influencers) know that the power of the platform lies in Instagram Stories and not on the traditional timeline. So, they go out of their way to create slightly longer videos featuring music, natural sounds, and beautiful edits.


How long should Instagram Stories be?

As with most things, there is no perfect, one-size-fits-all answer. I mean Instagram have done great things and now by allowing us to shot 4 almost seamless stories in a sequence meaning we know have 1 minute, Which Instagram are pretty much telling us that this is the ideal length.


Platforms will guide us, allow the to.


The optimum length for your Story is going to vary based on what your audience wants to see from you.

Fans of a celebrity might be happy to watch them max out their Story monologuing about their day, for example, while another brands might find it harder to hold its audience’s attention for that long.


So how do you find your sweet spot? By looking at our insights and seeing when the exits happen.


Stay tuned for our blog on Evaluating Instagram Data.


Until next time, Have a great day and make someone smile!


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